Advertisements, its types and its effects on Business development

Published: 10th March 2010
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Advertisement plays the key role in business development and new market expansions. Though the advertisement has multidimensional role for business success and growth but broadly speaking it covers all these areas:

It helps in increasing sales by informing more and more people about the products or services being offer by any specific company.

It helps in creating better brand image.

It is a mode of communication between the seller and buyer.

It is a medium of informing target market about latest changes in existing product line and about company's latest brand line.

Advertising is the key factor in marketing. Simply putting your product in the market will not make customers to buy it. You need to advertise your product to make familiar to the buyers. Advertising build trust in the people, they get familiarize with the prices and your product features. Without advertising, marketing is useless.

But, to achieve a long lasting advertising effect, one should never follow illegitimate methods, rather should always follow fair way of advertising. People often feel irritated if they are provided spam advertisements, but they obviously paid fair amount of attention to view and understand the advertisements presented in a graceful manner. Advertising builds the reputation of a product whether it be a good or bad. Advertising is the representation of a product or company. Much planning is needed to convey the correct message and portrayal when advertising a product.

The consumers need to be entertained by television, newspaper, and internet has launched a new type of advertising. Advertisers are beginning to use famous entertainers in their advertisements so that people pay attention to them. Almost every advertisement that is seen today has somebody that the consumer will recognize. Whether it be a movie star, a comedian, athlete, or a reality television star, the advertiser will make sure that a percentage of the viewing audience knows that person. Not only do they attract our attention with the use of somebody famous, they also attract our trust. By seeing this person on television all the time and especially if you like this person, you feel comfortable with the product almost immediately without even knowing what it is or does.

Media Roles

To help your business build market equity. This is the front of mind awareness or dominance in the marketplace. Advertising in media helps to create positioning for your business in the market place. This is how your consumer perceives your product (i.e. high priced, highest quality, etc...). Advertising can create a sense of immediacy and urgency in attracting people to your business. This gives them a reason to visit today, but not necessarily a reason to buy today.

Media Advertising can help educate your consumer to the benefits of your product or service. However most advertising is "institutional" in nature, and therefore unproductive in an overall marketing plan unless combined with other marketing strategies.

A list of different types of media advertising includes: newspaper ads, radio ads, television ads, yellow pages, magazines, billboards, and specialty advertising.

Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingle .

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